Dekko Foundation - When our founder, Mr. Chester E. Dekko, first saw this Nike ad campaign in the late 1970s, it resonated with him. Because in life, there is no finish line.
Daily Running Quotes - "[In 1977] we rolled out a new ad campaign with a sexy new slogan: 'There is no finish line.' It was the idea of our new ad agency
![Rich Sands on Twitter: "“There is no finish line.” An epic tribute to Joan Benoit Samuelson now graces Nike's massive billboard at 34th and 7th in NYC. https://t.co/G6b07Us21U" / Twitter Rich Sands on Twitter: "“There is no finish line.” An epic tribute to Joan Benoit Samuelson now graces Nike's massive billboard at 34th and 7th in NYC. https://t.co/G6b07Us21U" / Twitter](https://pbs.twimg.com/media/D4nwBUeWwAMk1lf.jpg:large)